The Market You Can’t Afford to Ignore
Westford households represent one of Massachusett's most affluent
and educated markets - filled with consumers who value quality, expect great service, and are willing to pay for it. With strong buying power, virtually every home is a potential customer. Breaking into such a premium market has been difficult and expensive- until now.
Don’t miss the opportunity to reach Westford’s premium buyers
- or risk losing them to your competition.
$174,424
Median Income
162% above national average - these families have serious spending power
$935,000
Average Home Value
Premium neighborhoods with high property values and stable residents
71% College +
Education Level
Highly educated professionals who value quality services
89%
Home Ownership
Stable community with long-term residents who invest in their homes
WHY THE WESTFORD SELECT WORKS
High Response Rates
Affluent households respond 3x better to quality direct mail
Premium Positioning
Associate your brand with one of MA's most desirable markets
Category Exclusivity
Only one business per category - no competition allowed
Professional Design
Premium 9×12 postcards with high-quality printing
Front Page Visibility
No envelopes to open or pages
to flip through
Hassle-Free Service
We handle everything so you can focus
on the bigger picture
Your Message. Their Mailbox.
The Westford Select is a bi-monthly, premium, shared direct mail postcard delivered to 10,000 addresses in Westford, MA. Printed on a glossy, oversized 9"x12" postcard and mailed through USPS Every Door Direct Mail®, it features a curated group of non-competing local businesses. This cooperative format gives you the power of large-scale direct mail - with professional design, high-quality printing, and targeted delivery - at a fraction of the cost of going solo. Whether you’re promoting a special offer or building long-term brand awareness, The Westford Select delivers your message straight to your ideal customers.
Don't Miss Out!
Big Reach. Small Investment.
All sizes include category exclusivity, professional design, postage, and mailing.
Save an ADDITIONAL 10% when you prepay 2 or more editions.
Repetition builds recognition and results!
HALF AD
(3" x 2")
$399
Perfect for coupons or short messages
Budget friendly way to get noticed
→ Get an additional 10% off when you prepay 2 or more editions!
FULL AD
(4" x 3")
$699
Great for special offers & showcasing services
Room for larger visuals & strong calls to action
→ Get an additional 10% off when you prepay 2 or more editions!
Cost of Solo Mailing
$5000 +
Westford Select Pricing
$399 - $699
Cost Savings vs. Solo Mailing
92% +
ROI EXAMPLE
If you're a contractor and your average job is $8,000, you only need one new customer to
to pay for an entire year of a full sized advertising in The Westford Select!
Perfect for Your Business
The Westford Select is ideal for any business targeting upscale homeowners.
With category exclusivity, your mailer won’t include any competitors.
✅ Home Builders & Contractors
✅ Door & Window Sales
✅ Paving & Excavation
✅ Real Estate
✅ Landscaping & Lawncare
✅ Healthcare & Dental
✅ Home Security & Technology
✅ Restaurants & Catering
✅ HVAC & Plumbing Services
✅ Legal Practices
✅ Salons & Personal Services
✅ Cleaning & Maintenance
✅ Auto Services & Dealerships
Frequently Asked Questions
What is The Westford Select?
The Westford Select is a high-quality, shared 9"x12" postcard that features ads from local businesses and is mailed to 10,000 Westford addresses. (Westford has 10,628 addresses as of 7/27/25).
What kind of results or ROI can I expect?
Results can vary - and that’s completely normal. Advertising is all about building long-term exposure and trust in your local market. Your return depends on factors like: The strength of your offer, your business type, the value of your product or service and how often you advertise.
For example: A pizza shop offering $5 off might get a flood of immediate response - it’s a low-ticket offer with broad appeal. A landscaping company offering full yard installs may see a much smaller initial response, but just one job can cover the cost of the entire campaign - and then some! And don't forget about the lifetime value of a new customer! The biggest long-term impact often comes from staying consistent.
As the saying goes: “It’s not the first time they see your ad that matters - it’s the fifth time, right before they need you.”
That’s the power of repetition
Is there a contract or long-term commitment required?
No - all ads are available as one-time placements with no obligation to continue. That said, consistency is absolutely the key to building trust and recognition. That’s why many businesses choose to prepay for two or more editions at a 10% discount. It helps you save money, lock in your spot, and stay top-of-mind with Westford residents over time.
Are there any discounts available?
Yes! We offer a 10% discount when you prepay for 2 or more editions. Consistent, repeated exposure is one of the most effective ways to build brand recognition and trust - and this discount rewards businesses that understand the value of staying visible in the market.
How do I reserve my spot?
Just click the “Reserve My Spot” button and submit your info. We’ll get in touch to confirm everything.
Who receives the postcard?
Almost every single address in Westford, MA. Westford has 10,628 addresses (including P.O. boxes). The postcard is sent to 10,000.
How do the pricing options work?
We offer two ad sizes:
Half (2x3") • $399
Full (4x3") • $699
Do I have to design the ad myself?
No! Professional ad design is included - just send us your logo, any offer, and contact info. You have final design approval.
Can my competitor advertise too?
Simply put - no. We offer category exclusivity, which means only one business per category is allowed on each mailing. Once that spot is taken, it's locked up as long as you continue to advertise.
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